Most American Households Now Own More Than Two Apple Devices

Americans love Apple products, according to the CNBC All-America Economic Survey recently conducted by Hart Research and Public Opinion Strategies.

About 64 percent of all Americans now own an Apple product, the survey finds. That’s up from 50 percent when the All-America Economic Survey last polled the country on their Apple product ownership five years ago. Similarly, the average American household reported at least 2.6 Apple products. That’s a full product more than households reported in the last CNBC survey, carried out in 2012.

“I cannot think of any other product — especially any other product at a high price point — that has that kind of permeation with the public and level of growth,” said Jay Campbell of Washington, D.C.-based Hart Research.

Indeed, the survey found that Apple products are basically ubiquitous across the entire country — regardless of income, age, race, sex or region. More than half of all those demographic groups reported owning at least one Apple product, CNBC reported.

The average household ownership rate only dips below 50 percent for certain demographic groups, such as individuals with incomes below $30,000 a year, retired persons, or women over age 50. Among those with higher incomes, the ownership rate is even higher. The survey found that 87 percent of Americans that make over $100,000 a year had at least one Apple product.

While Apple products are pervasive across the country, the number of products owned tended to bump higher according to income. Wealthy Americans reported owning 4.7 products per household, contrasted with just one product per household for the poorest. Geographically, people in the South owned 2.2 Apple products, while those in the West owned 3.7 products.

As for how Americans are using their smartphones, phone calls, emails and texts dominated usage — followed closely by social media. Fewer Americans said that they watched videos, played games or shopped online using their mobile devices.

About 64 percent of those surveyed said that their smartphone-time was “mostly productive and useful.” Only 27 percent said that it was unproductive, with younger people, those in the Midwest and those with a high school education more likely to say that their time was wasted.

The 2017 poll surveyed about 800 Americans across the country last month — with a margin of error of plus or minus 3.5 percentage points.

from iDrop News http://ift.tt/2zbyxlH
via IFTTT