Friday, October 20, 2017

Apple Confirms There Won’t be an October Mac Keynote

While it doesn’t really come as a surprise, an Apple executive has confirmed that there will be no Mac refresh event held this October.

In response to a question posed by a MacRumors reader concerning an October event, Apple Senior Vice President Craig Federighi responded simply by stating “I think we’re all Keynoted out for the season! :-)” In addition to ruling out a keynote this month, that probably indicates that no additional events are scheduled for the rest of the year.

Some Apple fans may have been expecting an October Mac-centric keynote due to the fact that Apple unveiled its MacBook Pro with Touch Bar in October 2016. In addition, Intel’s 8th-generation processors are just starting to appear in the market — which could have been an ideal time to release incrementally updated Mac computers.

But, even before today’s confirmation, there have been no rumors of another 2017 keynote — nor are we expecting any refreshed Mac products until 2018 at the earliest. The Mac lineup was already refreshed at Apple’s Worldwide Developers Conference in June.

Of course, Apple is still slated to unveil its HomePod and iMac Pro later this year. But while those devices will launch in December, the company is likely to announce their release with a press release and an updated online store (like we saw with the entry-level iPad) rather than another keynote event. It’s worth noting that while they’re listed as “coming in December,” there’s no hard date as to when they’ll launch exactly.

But despite no additional refresh coming this year, there are still big plans for Macs on the horizon.

Apple is largely expected to debut a Mac Pro refresh in 2018. In addition, there’s been some recent evidence to suggest that the company is also exploring refreshing its Mac mini, which was last updated in 2014. With Intel’s latest and greatest chips already on the market, we can safely assume that next year’s MacBook Pro models will also be updated accordingly.



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