Smartwatches are neat yet pointless status symbols, at least according to Cracked. The comedy site has released a new video titled “If Smart Watch Commercials Were Honest” that takes some brutal swipes at smartwatches everywhere.
The video, which is the latest in the Cracked Honest Ads series, has some pretty harsh words for the smartwatch trend — ranging from “you can use this doodad for everything, theoretically, which makes it your fault if it doesn’t change your life” to “the wearable gizmo market is so new no one can prove we’re wrong yet.” Even the ability to track detailed health and fitness data is cast aside as a useless novelty by the video: “Thanks to Apple and Fitbit, smart watches are a great way to keep us honest and track data you couldn’t before — because you actually didn’t care about tracking it and probably still won’t,” the video’s description reads. See the video below.
As with most comedy, there might be some granules of truth underneath the snark — but that might precisely be because the wearable industry is so new, and we’ve yet to catch up with the practicality of the tech. Of course, let’s not forget that, beyond being an amazing way to track and improve health, the Apple Watch specifically could actually help you out in an emergency situation, or even save your life in a pinch. There’s also a convenience side to things: the Apple Watch makes it really easy to find a misplaced iPhone and keep tabs on incoming notifications and calls even if your main device is on silent.
But really, the Cracked writers might have been aiming at hilarity by way of exaggeration rather than truth. Take the line about the smartwatch costing “several months rent.” Unless you buy one of the luxury gold or ceramic editions, the basic Apple Watch Series 2 starts at $369. Wherever the Cracked writers live, it must be really, really cheap.
But what do you think: are smartwatches handy devices of the future, or are they a pointless novelty? Let us know in the comments below.
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