Apple’s revolutionary new flagship isn’t even on store shelves yet, but the company is already attracting more Android switchers now than any other time in the past 12 months, according to new data published Tuesday by Consumer Intelligence Research Partners.
In the previous three quarters of the last year, CIRP tracked that 14 to 17 percent of consumers purchasing new iPhones were switching from an Android device. However, in the latest quarter — which started in June 2017 — the analytics firm saw that percentage jump up to 20 percent. “With lengthening upgrade cycles and a growing percentage of owners with the most recently released model, continued platform switching will be important to the success of the next iPhones,” the firm noted.
Still, in the latest quarter, over 75 percent of new iPhone buyers were upgrading from a previous Apple device — suggesting a fairly strong brand loyalty for Apple fans. In addition, the analytics company noted that the newest iPhone flagships, the iPhone 7 and iPhone 7 Plus, accounted for 81 percent of all total iPhone sales in the U.S. That can be further broken down into 47 percent for the iPhone 7, and 34 percent for the iPhone 7 Plus.
Last quarter, the amount of consumers purchasing the latest Apple devices didn’t break past 70 percent — which means that the past few months have seen an over 11 percent increase. Presumably, the rise in iPhone 7 sales is due to carrier and retail outlet discounts.
On the other hand, sales of legacy devices have seen a fairly sharp decrease over the past 12 months. In the June 2016 quarter, legacy models accounted for about 34 percent of all iPhone sales, the firm reported. In the most recent quarter of this year, however, that number dropped to just 19 percent of U.S. sales. Still, CIRP’s data bodes well for Apple, as it suggests that consumers are opting for newer and larger devices — even as the highly anticipated iPhone 8 (aka. iPhone Edition or iPhone X) is looming on the horizon.
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