T-Mobile made a pretty big announcement at its press event at CES 2017 in Las Vegas. Going forward, it is only going to sell its $70 a month T-Mobile One plan, which comes with unlimited data. For families of four, T-Mobile is offering a reduced $40 per line per month billing rate, where the first line is $70, the second is $50, and the last two additions are $20 per person. Existing customers can keep their plans, but new T-Mobile users will have their options limited to T-Mobile One.
The idea is to do away with confusing and questionable billing practices and implement a “what you see is what you pay” subscription scheme that eschews taxes, surcharges, and other hidden or confusing bills. That may come as a relief to consumers in the wake of recent wireless billing scandals involving sneaky and unauthorized charges.
What T-Mobile will do to prevent everyone from gobbling up massive amounts of data at once is throttle the top 3% of users until the next billing cycle, cap video streams to 480p, and limit tethering to Mobile 3G. Those who want a higher quality video streaming experience can shell out an additional $15 per month to sign up for the T-Mobile One Plus plan. Those who don’t use up too much data (i.e. less than 2GB) will receive $10 bill credits under T-Mobile’s kickback program.
To entice new converts, T-Mobile is offering a $150 gift card to every line that switches over from another carrier. It’s all part of rockstar CEO John Legere’s plan to brand his company as a customer-friendly “un-carrier”.
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