Apple’s minimalist yet arguably overly-hyped marketing videos, which often feature the company’s Chief Design Officer, Jony Ive, have frequently been a target for comedians and parodies to poke fun at. A recent example of this could be seen in Stephen Colbert’s recent spoof, based on the release of Cupertino’s $199-$299 “Designed by Apple in California” photo book, which took place during a November, 2016 episode of “The Late Show.”
Now, it appears that McDonald’s — one of the world’s most popular fast food chains — has taken its own jab at the Silicon Valley tech-giant’s equally infamous, and “purely magical,” product marketing videos — not to promote a new hamburger or variety of french fries, however, but the company’s limited-production drinking accessory, aka ‘the STRAW’.
In a bid to muster up enthusiasm over the upcoming re-launch of its St. Patty’s Day-themed Chocolate ‘Shamrock Shake’, McDonald’s is introducing a new utensil that it’s calling ‘the STRAW’ — which is actually an acronym for Suction Tube with Reverse Axial Withdrawal. Believe it or not, the device is an actual, real-world creation, which was designed collaboratively by engineers from NK Labs and JACE Engineering, with the sole intent of solving one of the greatest conundrums when it comes to consuming Mickey Dee’s Chocolate ‘Shamrock Shake’: How on Earth does one suck the straw while experiencing the sheer thrill of the shake’s multiple flavors in the same sip?
While ‘the STRAW’, itself, is a relatively simple, ‘snorkel-like’ gadget with no other groundbreaking innovations behind it, McDonald’s was nevertheless able to muster of a hilarious ad-spot promoting the device, which is shown off in vivid, “magical” detail by McDonald’s own Jony Ive-like stunt double — played by Jeffrey Roy — who’s known in the video only as the company’s “person with British accent.” Roy explains that while ‘the STRAW’ isn’t necessarily “so revolutionary,” it actually “changes everything.”
The short ad-spot, which can be viewed below, goes on to poke fun at Apple’s notorious tendency to hype-up even the most basic design elements of its products, including the company’s extensive use of the term “magical.” The hilarious parody even extends to ‘the STRAW’s’ packaging, which itself features rather ‘minimalist’ imagery.
Watch the McDonald’s ad for ‘the STRAW’ below.
McDonald’s wont actually be selling ‘the STRAW’, unfortunately, but will instead be offering it in limited quantities, with the purchase of a Chocolate ‘Shamrock Shake’, at select restaurants in select markets, which the company will disclose via its official website within the next two weeks or so.
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