Study Finds 21% of Windows PC Users Plan on Switching to Mac

Approximately 21% of U.S.-based computer owners indicated they are interested in switching to a Mac from their Windows PC, according to data collected by survey maker’s and tech industry analysts at Verto Analytics, whose most recent survey conversely found that only 2% of current Mac owners intended to switch over to a Windows PC.

As you can see in the chart below, Verto’s data suggests that the highest number of those wanting to dump Windows were desktop PC owners — with as many as 25%, or one-quarter, of them reporting their desire and intent to switch to Mac sometime within the next 6-24 months.

While interest in switching to Mac from PC was particularly high among lower wage earners, such as those in their teens or early 20s (whose switch may be dependent on income growth or financial support from their family), interest was also quite high, perhaps unsurprisingly, among higher wage earners and was greatest among those earning $150k/year or more.

“Nearly all (98% or more) current Mac owners intend to stay with Macs as their next computer,” Verto Analytic’s global director of content marketing, Connie Hwong, said. “However, nearly 21% of current Windows laptop owners and 25% of current Windows desktop owners responded that they intend to switch to a Mac within the next six months. And of those current Windows owners, consumers in the upper income bracket (those with an average income of $150,000 or more) showed the highest likelihood of switching to a Mac. Lower income groups (those making $20,000 or less annually) also report higher probability of switching to Mac: however, a further drill down shows that these lower income respondents are also in their teens or twenties, suggesting parental assistance.”

The results of Verto’s survey are particularly interesting this year, as both Apple and Microsoft recently unveiled a slew of new laptop and desktop offerings, respectively, including the latter’s iMac competitor, the Surface Studio, all-new Surface Pro, and the former’s powerful new iPad Pro tablets, refreshed Macs, and the upcoming iMac Pro. If anything, the findings paint a clear picture of the growing competition (and growing divide) between PC-makers and Apple in their respective attempts to capture larger shares of the market.

Of course, while Macs and PCs have their respective share of pros and cons, the decision ultimately boils down to a matter of personal preference — determining the needs your machine will serve. Still, as the population of iPhone and iPad owners continues to grow by leaps and bounds — and as users of them continue to see the value in Apple’s vast portfolio of internet services like iTunes and iCloud — it’s likely this heated desire to dump Windows for Mac will only intensify in the years to come.

Are you a Windows user looking to switch to Mac?
Or have you already gone #Mac, with no plan of ever going back?
Let us know in the comments!

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