In a rare move that appears to have taken effect shortly after the launch of its redesigned, late 2016 MacBook Pro, Apple’s website reflects that the company has quietly reduced the price of upgrading to either a 512 GB or 1 TB SSD on select, custom Mac configurations.
Prior to the new pricing structure revelation — news brought to us this morning courtesy of MacRumors — Apple had been charging between $200 and $500 for a 512 GB SSD storage upgrade, depending on the Mac model and base-configuration; and between $700 and $900 for a 1 TB SSD storage upgrade. In light of the recently updated pricing, however, customers in the market for a MacBook Air, MacBook Pro, Mac Mini, iMac, or Mac Pro can now save a bundle of money — between $100 and $200 — should they decide to upgrade to a higher, SSD-based storage capacity.
For instance, leveling up to a 512 GB SSD on Apple’s 21.5 or 27-inch iMacs with 4K or 5K Retina displays, respectively, now costs just $400, which is down $100 from $500 prior to the price changes taking effect. The higher-tier variant of Apple’s 5K iMac — retaining the same, $200 price of upgrading to a 512 GB SSD — also offers a $100 drop in price when customers upgrade to a 1 TB SSD, which now costs just $600.
Custom 512 GB or 1 TB configurations of Apple’s cylindrical Mac Pro are also being treated to a $100 and $200 price drop, respectively, and will now run you either $200 or $600 — down from $300 or $800 just a few days ago. Unfortunately, Apple’s 2015, 12-inch MacBook is not eligible for the discounted SSD upgrade pricing.
As for the Mac Mini, customers interested in upgrading to either a 512 GB or 1 TB SSD can expect to shell out an additional $200 or $600, respectively, which is down from $300 or $800.
Last but not least, customers looking to purchase a 13-inch MacBook Air can expect to save $100 on their upgrade to a 512 GB SSD — which now costs just $200; while purveyors of Apple’s legacy (2015) MacBook Pros can upgrade to a 512 GB or 1 TB SSD for the same $200 or $600, respectively — down from $300 or $800.
There’s been no word from Cupertino in regards to why the price reduction just recently took effect; however, as AppleInsider notes, it’s more than likely related to the price of SSD storage having declined for Apple, as the company continues to transition its entire Mac line to the considerably more quiet, smaller, thinner, and faster SSD storage chips.
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