iPhone 8 Rumored to Hit Store Shelves Sept. 22

Apple’s premium iPhone 8 flagship could hit store shelves and begin shipping out to customers as soon as Friday, September 22, according to retail sources.

So far, we’ve heard several reports that peg the date of Apple’s fall keynote event as Sept. 12. Judging by Apple’s historical standards, that would make the following Friday a likely roll out date. Today, a new leak corroborates that date.

UK-based wireless provider O2 has reportedly confirmed to its staff members that the iPhone 8 is due to start showing up on shelves on Sept. 22, according to noted phone leaker Benjamin Geskin. The dates are “almost confirmed,” Geskin added, though his report is corroborated by other recent predictions. The leaker also pegs the tentative date of Apple’s fall event as Sept. 12.

Geskin’s new information seems to correlate with a previous report from earlier in August. That report suggested that carriers — specifically European-based ones, like O2 — are already being notified about Apple’s upcoming release timeline, in order to make preparations for marketing and inventory purposes.

As of the writing of this article, press invitations for Apple’s fall event have yet to be sent out. But if Sept. 12 is indeed the date, then it’s likely that the invites will begin showing up in inboxes soon.

The iPhone 8 is one of Apple’s most highly anticipated devices in recent memory. It’s largely expected to introduce revolutionary new features, such as an edge-to-edge, bezel-free design; advanced facial recognition in place of Touch ID; inductive wireless charging; and enhanced augmented reality capabilities. Of course, that level of demand — along with supply issues at launch — could lead to a shortage of devices. Basically, it might be hard to get your hands on one for quite a while.

In addition to that premium flagship, the company is also rumored to release two nominally updated iPhone 7s devices, an LTE-equipped Apple Watch, and an Apple TV with 4K and HDR streaming.

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